Effective Date: July 7, 2026
This Privacy Policy describes how BHLW (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our mobile application and related services (collectively, the “App”). By using the App, you agree to the practices described in this policy.
## 1. Information We Collect
### 1.1 Information You Provide Directly
- Account details you provide when you register (first name, last name, email address, and password)
- A profile photo, if you choose to add one
- Information about children you add as a guardian (the child’s first name, last name, email address, and your relationship to them)
- Communications you send us (support requests and feedback)
- Records of in-app purchases (processed by Google Play or Apple — we do not receive or store your payment card details)
### 1.2 Information Collected Automatically
- Basic device information (device model and operating system version)
- A push-notification token used to deliver notifications to your device
- Usage and diagnostic data (features used and app performance)
- Log data (IP address, access times, and error logs)
We do not collect your precise location, microphone recordings, contacts, or advertising identifiers.
## 2. How We Use Your Information
We use the information collected for the following purposes:
- Provide, operate, and maintain the App and its features
- Create and manage your account and, for guardians, the children you add
- Deliver live sessions and track journey progress
- Process in-app purchases and send related notices
- Send push notifications and service-related messages
- Diagnose problems, monitor performance, and improve the App
- Detect, investigate, and prevent fraud, abuse, and security incidents
- Comply with legal obligations and enforce our policies
- Respond to your support requests
## 3. Legal Bases for Processing (GDPR Users)
If you are located in the European Economic Area (EEA), UK, or Switzerland, we process your personal data under the following legal bases:
- Contractual necessity — to perform the services you have requested
- Legitimate interests — to improve our services, ensure security, and prevent fraud
- Legal obligation — to comply with applicable laws
- Consent — for certain data uses, such as adding a child (you may withdraw consent at any time)
## 4. How We Share Your Information
We do not sell your personal information. We may share it in the following circumstances:
### 4.1 Service Providers
We work with trusted providers who process data on our behalf, including cloud hosting and file storage (Amazon Web Services), push notifications (Google Firebase Cloud Messaging), live audio/video session delivery (Agora), and in-app purchase processing (Google Play and Apple). These providers may use your data only to provide services to us and are bound by confidentiality obligations.
### 4.2 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice in the App before such a transfer occurs.
### 4.3 Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of us, our users, or the public.
### 4.4 With Your Consent
We may share your information with third parties when you explicitly consent to us doing so.
## 5. Device Permissions
The App requests only the device permissions needed for specific features. You can grant or revoke these at any time in your device settings:
- Camera — to take a profile photo, only when you choose to
- Photos and media — to select a profile photo from your library, only when you choose to
- Notifications — to send you push notifications about your account and sessions
During live sessions the App plays the host’s audio and video; it does not record from your camera or microphone.
## 6. Data Retention
We retain your personal information for as long as necessary to provide the App, comply with our legal obligations, resolve disputes, and enforce our agreements. When your data is no longer required, we delete or anonymize it securely. You may request deletion of your account and associated data at any time (see Section 8).
If you want to delete your account, email **kendall_st@yahoo.com** and we will delete your account and associated data.
## 7. Data Security
We implement industry-standard technical and organizational measures to protect your personal information, including:
- Encryption of data in transit (TLS/SSL)
- Access controls and authentication requirements for staff
- Regular security reviews
- Incident response procedures
No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
## 8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you
- Correction — request correction of inaccurate or incomplete data
- Deletion — delete your account and associated data anytime from Profile → Delete account, or email **kendall_st@yahoo.com** to request deletion
- Portability — receive your data in a structured, machine-readable format
- Objection — object to processing based on legitimate interests
- Restriction — request we restrict processing of your data
- Withdraw Consent — for consent-based processing, withdraw at any time
To exercise any of these rights, contact us at **kendall_st@yahoo.com**. We will respond within 30 days (or sooner as required by law).
## 9. Device Identifiers and Analytics
BHLW is a mobile application and does not use browser cookies. We use a push-notification token and basic device and diagnostic data to operate the App, deliver notifications, and identify and fix problems. We do not use this information for advertising or cross-app tracking.
## 10. Children’s Privacy
BHLW is intended for use by adults. Certain features let a guardian add and manage children as part of the learning journey. When you add a child, you confirm that you are their parent or legal guardian and consent to our processing of the limited information you provide about them (such as first name, last name, and email).
We do not allow children to register their own accounts without guardian involvement, and we do not use children’s information for advertising. A guardian may review or request deletion of a child’s information at any time through the App or by contacting us at **kendall_st@yahoo.com**.
## 11. International Data Transfers
Your information may be transferred to and processed in countries other than your own. Where we transfer data outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
## 12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy in the App and updating the “Effective Date” above. Where required by law, we will seek your consent to the updated policy. Your continued use of the App after changes take effect constitutes acceptance of the revised policy.
## 13. Contact Us — Privacy
For privacy-related questions or to exercise your rights, contact us:
**BHLW — Privacy Team**
Email: kendall_st@yahoo.com